Having supported herself since she was 16, Erica knows how tough working either as a freelancer or a small business owner can be.
You have to be a business winner, marketing expert, money manager, be able to update your website whilst remembering to empty the bins and ensure there is enough loo paper. But throughout this – there can be great joy, a sense of freedom at being your own boss. Erica’s life has certainly been full of both.
Her career has seen her working in the creative industries – in advertising, graphic and product design, in PR, in documentary production, in licensing and also involved with digital. He clients have spanned big corporates such as British Airways, London Transport through to Puma and Dairy Crest, as well as working with well-known entities such as Hackney Empire, Historic Royal Palaces, Harvey Nichols and TV chef Rachel Khoo. And she has also helped over 250 small and medium companies understand how to grow their businesses through inventive planning, smart management and finding new, different ways to earn revenues whilst staying true to their principles.
She is aware that few people have been fortunate enough to work on such a range of companies. And even fewer have had the fascinating experiences that come with having worked both as a creative head of a design company, and a financial director of an independent production company making popular programmes for UK and US broadcasters.
But her passion has always been for smaller businesses. She is intrigued by the ways they change, develop, flex and grow, finding herself quizzing the plumber who fits a shower system about his business, just as much asasking a design company who is devising amazing products for some of the biggest global multi-nationals what their ambitions are.
Everything she learns goes into helping the companies she works with develop their businesses to be bigger, to be better, to be more resilient in the challenges they face.
In addition to running Lola Media Ltd., she is a director of Taxo’d, the tax app that helps freelancers manage their business accounts, calculate the tax they owe and file online. It is the only financial management app that has been developed by freelancers for freelancers.
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